Eel Drink Goes On Sale For Japan's Hot Summer
It's the hottest season of the year in Japan, and that means it's eel season. So, bottom's up!
A canned drink called "Unagi Nobori," or "Surging Eel," made by Japan Tobacco Inc., hit the nation's stores this month just ahead of Japan's annual eel-eating season, company spokesman Kazunori Hayashi said Monday.
"It's mainly for men who are exhausted by the summer's heat," Hayashi said of the beverage, believed to be the first mass-produced eel drink in Japan.
Many Japanese believe eating eel boosts stamina in hot weather.
The fizzy, yellow-colored drink contains extracts from the head and bones of eel and five vitamins _ A, B1, B2, D and E _ contained in the fish.
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