Alcoholism and Russia have a long and destructive history together. Alcohol abuse costs that country half a million deaths a year, most of them men of working age. It also costs billions of dollars in lost productivity. Male life expectancy in Russia is just 60 years, and the Russian population is predicted to shrink nearly 20 percent by the middle of the century, in part because of the drinking.
Every problem, though, creates a market for a cure.
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