Use our Affinity Recommendation Wizard in select categories to help you find products recommended by people like you, for the specific use you want. So whether you are an enthusiast photographer looking for the best lens for night photos, or a stylish shopper looking for the right casual shoes for travel, our Affinity Recommendations can help you discover the best products recommended by people just like you.
We capture keywords from customer reviews that describe Pros, Cons and Best Uses, and allow you to filter and narrow using those keywords. Use these keywords in addition to traditional category, brand, and price filtering to help you find the right product.
We present a unique perspective on brands by comparing the average rating of brands within a category (like the top brands in digital cameras), and showing you what customer keywords come up the most often for each brand. This is a quick way to see how brands fare against each other in many categories.
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