Thursday, June 16, 2016

The MakerBot Obituary

MakerBot is not dead, but it is connected to life support waiting for a merciful soul to pull the plug.

This week, MakerBot announced it would lay off its entire manufacturing force, outsourcing the manufacturing of all MakerBot printers to China. A few weeks ago, Stratasys, MakerBot’s parent company, released their 2015 financial reports, noting MakerBot sales revenues have fallen precipitously. The MakerBot brand is now worth far less than the $400 Million Stratasys spent to acquire it. MakerBot is a dead company walking, and it is very doubtful MakerBot will ever be held in the same regard as the heady days of 2010.

How did this happen? The most common explanation of MakerBot’s fall from grace is that Stratasys gutted the engineering and goodwill of the company after acquiring it. While it is true MakerBot saw its biggest problems after the acquisition from Stratasys, the problems started much earlier.

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