Wednesday, November 28, 2012


Dealing with death is hard. Thinking about end-of-life wishes and making plans is uncomfortable, so most of us put it off until it's too late. And after a death, our families are usually left with the burden of stressful, often expensive decisions in a very short period of time, making the death even harder.

Given how important this topic is, we think end-of-life deserves the attention that people give to other important life events like marriage, birth, and career change. Even though there are resources available for many of the bits and pieces of this process, there’s nothing out there that knits it all together into a single, clear end-to-end view of what needs to get done.

Our mission is to make dealing with end-of-life and death less overwhelming.

We believe that by helping people to understand the totality of the decisions they need to make, and by breaking it all down into a step-by-step process, we can make end-of-life planning, dealing with a death, and supporting someone through their loss less confusing, more manageable, and easier to work through.

The Everplans website, articles, and tools can help you learn about your options, make the best decisions for you and your family, and take care of key tasks, all in one place, no matter your situation. And because death affects everyone—from the person approaching death, to those left behind, to those offering support—we offer advice for a variety of different types of people.

Death will always be hard. But Everplans’ new approach can help make it less overwhelming.

The Everplans Site is divided into four main paths based on the different ways people encounter death. Whether you’re putting together a will as a new parent, evaluating end-of-life care arrangements for an aging parent, making funeral arrangements for a loved one, or supporting a friend dealing with a death, Everplans is for you. Each path is broken down into specific, actionable steps and supported by thoughtful, clear, and unbiased articles, useful tools, checklists, and other resources to make the completion of tasks as straightforward as possible.

Long before a death focuses on strategically planning ahead to minimize the emotional and financial burden of a death on loved ones. With life insurance, wills, and trusts in place, and decisions made about how you want to spend the end of your life, your family won’t be left to deal with as many legal and financial logistics in the midst of their grief.

Soon before a death emphasizes taking control of final arrangements and facilitating collaboration between you and your medical caregivers. By letting your family and your caregivers know how to care for you at the end of your life, by organizing your important documents and information, and by making the tough decisions about what kind of funeral you want and how it should be paid for, you can take some of the strain of decision-making off your family, both before and after death.

After a death simplifies decision-making in the immediate and long-term aftermath of a death. At a time when many people are confused and bereft, we offer clear and instructive direction so that those planning a funeral or sorting out an estate can spend less time on logistics and more time with loved ones.

Be there for someone offers advice, tips, and etiquette to those looking to support a friend or family member who has just experienced a loss. By knowing how to respond to another person’s grief, you can be a source of comfort.

Who We Are

We are a small team of entrepreneurs who like building things to help people. We are experienced in building products, tools, content, and businesses. We are people who have dealt with death, and know first-hand the ways in which the existing models do not work.

Adam Seifer is a repeat entrepreneur with a great interest in online social dynamics. He was a co-founder of Fotolog, a pioneering international photo-sharing community that encouraged people to share little updates on their lives via images. He was also part of the team that launched, the first major online social network.

Abby Schneiderman is an entrepreneur who loves working at the center of content, technology, audiences, and monetization. Prior to co-founding Everplans, Abby was a Principal at Tipping Point Partners, where she served as the former head of Business Development for the company's two portfolio companies, AppOrchard and Cookstr. Abby has experience in multiple areas of startup business including product development, marketing, social media, business strategy, and advertising. In 2004, Abby co-founded Haystack Media, one of the first music social networks.

Sarah Whitman-Salkin is an editor and writer with experience in online content organization and branding. She has worked at HarperCollins Publishers and was formerly the Executive Editor at Cookstr, a recipe website.

How You Can Help Us If you’ve found Everplans to be useful, or you think it could be beneficial to someone you know, please help us by spreading the word. Send your friends a link to our site, post a link to your social media profiles, or tell your doctor or social worker about Everplans.

If you have ideas for how we can improve Everplans, we’d like to hear from you. From new content to new tools, we’re always adding to our offerings, and we want to know how we can serve you better.

Lastly, if anything on Everplans has helped you through a tough situation we’d love for you to consider writing a testimonial for us, so please let us know! We look forward to hearing from you.

No comments: