Why Rice Krispies Go Snap, Crackle, Pop!

There’s a bumper sticker out there that reads, “I do whatever my Rice Krispies tell me to.” Before taking orders, you might want to consider that no one really knows how the crispy cereal gets its commanding voice.

In fact, we may never understand the full story behind the snap, crackle, and pop, because finding money for experiments on cereal noises isn’t easy.